Leadership & Your Public Persona: Why Authenticity Counts
You’ve heard the saying before – image is everything. Now that you’ve got the business in place, funding, customers and a great team, you’ll need to make sure that your image reflects your authentic self. Showing up best as only you can is the best gift you can give to the world; and as a leader, it’s important to balance that authenticity with marketing yourself, getting “out there”, and ensuring you have that “polish,” as YOU ARE YOUR BRAND.
We are just a few days away from the Soar Community Summit and are excited to share tips with you from some of the powerful speakers, who will be at the conference, speaking about just this topic. Bliss Magazine got a chance to connect with Cyndy Porter, Founder of Cyndy Porter Style & Photography and Robin Finnell, Wardrobe Stylist and Image Consultant with the The Doncaster Collection about “Leadership and Your Public Persona: Why Authenticity Counts”.
Robin shares some tips on image, snazz and brand identity:
- Tip 1: It’s easier to be yourself than someone else. You already know that person.
- Tip 2: Good grooming habits and dressing like the professional you are, shows respect for clients or potential clients.
- Tip 3: Know your audience. Do your research. Do not give someone a reason to misjudge you.
Here are Cyndy’s tips on balancing privacy, being confident and letting your authentic self shine:
Tip 1: People relate to you when you are authentic. When I decided to share my personal story with vulnerability, my business took off. I attract my ideal client more easily, because she can relate to who I am and why I do what I do.
- Tip 2: For people who are private and not as willing to be open but want to live authentically, they can decide to share as much or as little as feels right for them. This is still authenticity. You don’t have to tell all of your private feelings. You just have to be true to who you are and people will either want to follow you or not.
- Tip 3: Being confident and accepting of who you are is key to being a thought leader. People will see through you if you aren’t real. It’s great to be a leader in a time when being genuine is in vogue. You don’t want to dwell on your “why” but letting people know it and being sure you have one that is not artificial has been a big factor in my success and quite frankly why I love going to work every day.
Attend the SOAR Community Network Summit on May 6th and learn more about how to lead out of the box! The summit will be held at the Embassy Suites, 19000 Diagonal Road, Alexandria, Virginia. Tickets are available at www.soarcommunitynetwork.com. The SOAR Community Network is led by Mali Phonpadith. Learn more about Mali here.
Bliss Magazine is a proud sponsor of the SOAR Community Summit. For advertising opportunities or to suggest a story, email email@example.com.